Grandata’s mission is to create a trusted universal data platform that maximizes value for both individuals and companies.


Grandata is a San Francisco-based company that leverages advanced research in Human Dynamics (the application of “big data” to social relationships and human behavior) to identify market trends and predict customer actions. Leading Telecom and financial services firms are using Grandata’s Social Universe product to transform “big data” into impressive business results.


Social Universe

Social Universe combines an easy-to-use visual experience with a powerful Human Dynamics engine to help business users identify market opportunities and key behavioral signals. Customers, such as Telefonica, Iusacell, and Santander, use Social Universe insights to develop and deliver highly targeted mobile marketing campaigns.